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The Power of Personalization on ABM

December 3, 2019

Marketing leaders agree that personalization improves customer acquisition. That’s the power of personalization. And then, add in ABM. According to the SiriusDecisions 2017 State of ABM Study Findings, 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger. With numbers like those, put those two together and wah lah! Hear from experts about what they are doing to marry the power of personalization with ABM.

Speakers

Alon Waks
VP, Marketing
Bizzabo

Jeffrey Serlin
Sr Dir Ops
Intercom  

John Common
CEO
Intelligent Demand  

Derek Slayton
CMO
Terminus

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