Marketing leaders agree that personalization improves customer acquisition. That’s the power of personalization. And then, add in ABM. According to the SiriusDecisions 2017 State of ABM Study Findings, 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger. With numbers like those, put those two together and wah lah! Hear from experts about what they are doing to marry the power of personalization with ABM.
Speakers
Alon Waks
VP, Marketing
Bizzabo
Jeffrey Serlin
Sr Dir Ops
Intercom
John Common
CEO
Intelligent Demand
Derek Slayton
CMO
Terminus