Marketing leaders agree that personalization improves customer acquisition. That’s the power of personalization. And then, add in ABM. According to the SiriusDecisions 2017 State of ABM Study Findings, 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger. With numbers like those, put those two together and wah lah! Hear from experts about what they are doing to marry the power of personalization with ABM.
Sr Dir Ops