Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

    LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

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  • Demand Gen Report: Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

    Demand Gen Report: Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

    Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

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  • DMN: Triggers for RevOps

    DMN: Triggers for RevOps

    What are the driving forces behind this emerging category?

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  • OpsStars 2019 Recap & Highlights

    Check it Out
  • DMN Podcast: Franco Anzini says RevOps is coming, like it or not

    DMN Podcast: Franco Anzini says RevOps is coming, like it or not

    RevOps is coming, like it or not

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  • DMN Podcast: Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

    DMN Podcast: Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

    Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

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  • DMN Podcast: Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

    DMN Podcast: Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

    Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

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  • DMN Podcast: Jake Randall explains how Okta was always doing RevOps, before it was even called that

    DMN Podcast: Jake Randall explains how Okta was always doing RevOps, before it was even called that

    Jake Randall explains how Okta was always doing RevOps, before it was even called that

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  • Pardot Blog: Revenue Operations - The New Model for Accelerated Go-to-Market Execution

    Pardot Blog: Revenue Operations - The New Model for Accelerated Go-to-Market Execution

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  • Business Insider: Women In Revenue Celebrates First Anniversary and Rapidly Growing Membership Base

    Business Insider: Women In Revenue Celebrates First Anniversary and Rapidly Growing Membership Base

    Women In Revenue, a non-profit focused on empowering women leaders in sales and marketing professions, today announced it is celebrating its one-year anniversary and has grown to nearly 1000 members.

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  • EBOOK

    Defining Revenue Operations: The Essential Guide to Getting Started

    Get the Guide
  • MarTech Advisor: LeanData To Host OpsStars 2019 for Revenue Operations Professionals

    MarTech Advisor: LeanData To Host OpsStars 2019 for Revenue Operations Professionals

    LeanData will also debut its inaugural OpsStars Awards program at this year's event to celebrate key leaders and contributors in the operations community.

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  • Demand Gen Report: 5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

    Demand Gen Report: 5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

    Since we are a few weeks away from this year’s event, here are five reasons we are counting down the days to this year’s OpsStars event.

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  • Demand Gen Report: Okta Achieves 50%+ YoY Revenue Growth Through Operational Alignment

    Demand Gen Report: Okta Achieves 50%+ YoY Revenue Growth Through Operational Alignment

    Jake Randall, Area Director, North Central for Okta. Randall led his team to remove silos between the organizations and unify Okta’s go-to-market strategy, execution and measurement.

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  • Demand Gen Report: Transforming the Revenue Engine at Carbon Black

    Demand Gen Report: Transforming the Revenue Engine at Carbon Black

    Led by Daniel Carpenter, SVP of Revenue Excellence & Operations, the team transformed its revenue engine by realigning into a RevOps structure on a strategic, organizational and operational level.

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  • Demand Gen Report: A Tale of Two RevOps Journeys

    Demand Gen Report: A Tale of Two RevOps Journeys

    How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

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  • DMNews: RevOps Emerges as a Category

    DMNews: RevOps Emerges as a Category

    LeanData's OpsStars event will highlight RevOps' key importance.

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  • DMN Podcast: Kerry Cunningham of SiriusDecisions explains how to do RevOps right

    DMN Podcast: Kerry Cunningham of SiriusDecisions explains how to do RevOps right

    Kerry Cunningham of SiriusDecisions explains what it takes to do RevOps right.

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  • DMN Podcast: Craig Rosenberg, the founder of TOPO, says RevOps is a B2B must-have

    DMN Podcast: Craig Rosenberg, the founder of TOPO, says RevOps is a B2B must-have

    Craig Rosenberg, the founder of Topo, says RevOps is a B2B must-have

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  • DMN Podcast: Evan Liang, CEO of LeanData, Discusses the Opportunities around RevOps

    DMN Podcast: Evan Liang, CEO of LeanData, Discusses the Opportunities around RevOps

    Evan Liang, CEO of LeanData, talks about the opportunities around RevOps

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  • DMN: RevOps is Critical to Business Success

    DMN: RevOps is Critical to Business Success

    SiriusDecisions researchers take deep dive into the meaning and future of RevOps

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  • DMN Podcast: Sara MacNamara - How to cope with a RevOps journey in the midst of a major merger

    DMN Podcast: Sara MacNamara - How to cope with a RevOps journey in the midst of a major merger

    How to cope with a RevOps journey in the midst of a major merger

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