Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • LeanData Q&A with Daniel Carpenter, Vice President of Go-to-Market Operations at VMware Carbon Black

    LeanData Q&A with Daniel Carpenter, Vice President of Go-to-Market Operations at VMware Carbon Black

    Cybersecurity leader VMware Carbon Black was recognized for its pioneering Revenue Operations (RevOps) business initiative in the 2020 Summit RI Honors program from Forrester SiriusDecisions.

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  • NEW
    2nd Annual State of Revenue Operations Report

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  • 7/8 Demo Day

    STACKED: Essential Technologies to Drive Growth

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  • Rewriting the Rules of Engagement

    Rewriting the Rules of Engagement

    With today's launch of LeanData Engagement, marketers will no longer struggle to measure their account based marketing strategy with accurate and actionable abm analytics.

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  • LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

    LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

    LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing.

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  • OpsStars 2019 Recap & Highlights

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  • LeanData Named Leading Vendor for One of ‘Highest Impact’ Technologies in Sales  and Marketing Tech Stack

    LeanData Named Leading Vendor for One of ‘Highest Impact’ Technologies in Sales and Marketing Tech Stack

    Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research

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  • 4 Rockin’ Reasons to Attend LeanData’s Rockstars from OpsStars Virtual Event

    4 Rockin’ Reasons to Attend LeanData’s Rockstars from OpsStars Virtual Event

    Are you ready to ROCK your revenue strategy? Don’t miss LeanData’s Rockstars from OpsStars virtual event taking place in less than two weeks, featuring 6 sessions, 1,000+ participants, and 10 partners

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  • LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue Operations

    LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue Operations

    LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue Operations.

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  • The Rise of Revenue Operations

    The Rise of Revenue Operations

    We’re excited to share the latest findings in our State of Revenue Operations 2019 report, which is based on a survey of nearly 2,500 B2B sales and marketing professionals.

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  • LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

    LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

    LeanData, leading provider of Revenue Operations solutions, was named a finalist for Marketing Tech Company of the Year in the category of Data Platform & Analytics in the 2020 DMN Awards.

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  • Demand Gen Report: Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

    Demand Gen Report: Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

    Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

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  • EBOOK

    Defining Revenue Operations: The Essential Guide to Getting Started

    Get the Guide
  • DMN: Triggers for RevOps

    DMN: Triggers for RevOps

    What are the driving forces behind this emerging category?

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  • DMN Podcast: Franco Anzini says RevOps is coming, like it or not

    DMN Podcast: Franco Anzini says RevOps is coming, like it or not

    RevOps is coming, like it or not

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  • DMN Podcast: Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

    DMN Podcast: Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

    Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

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  • DMN Podcast: Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

    DMN Podcast: Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

    Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

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  • DMN Podcast: Jake Randall explains how Okta was always doing RevOps, before it was even called that

    DMN Podcast: Jake Randall explains how Okta was always doing RevOps, before it was even called that

    Jake Randall explains how Okta was always doing RevOps, before it was even called that

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  • Pardot Blog: Revenue Operations - The New Model for Accelerated Go-to-Market Execution

    Pardot Blog: Revenue Operations - The New Model for Accelerated Go-to-Market Execution

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  • Business Insider: Women In Revenue Celebrates First Anniversary and Rapidly Growing Membership Base

    Business Insider: Women In Revenue Celebrates First Anniversary and Rapidly Growing Membership Base

    Women In Revenue, a non-profit focused on empowering women leaders in sales and marketing professions, today announced it is celebrating its one-year anniversary and has grown to nearly 1000 members.

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  • MarTech Advisor: LeanData To Host OpsStars 2019 for Revenue Operations Professionals

    MarTech Advisor: LeanData To Host OpsStars 2019 for Revenue Operations Professionals

    LeanData will also debut its inaugural OpsStars Awards program at this year's event to celebrate key leaders and contributors in the operations community.

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  • Demand Gen Report: 5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

    Demand Gen Report: 5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

    Since we are a few weeks away from this year’s event, here are five reasons we are counting down the days to this year’s OpsStars event.

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  • Demand Gen Report: Okta Achieves 50%+ YoY Revenue Growth Through Operational Alignment

    Demand Gen Report: Okta Achieves 50%+ YoY Revenue Growth Through Operational Alignment

    Jake Randall, Area Director, North Central for Okta. Randall led his team to remove silos between the organizations and unify Okta’s go-to-market strategy, execution and measurement.

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  • Demand Gen Report: Transforming the Revenue Engine at Carbon Black

    Demand Gen Report: Transforming the Revenue Engine at Carbon Black

    Led by Daniel Carpenter, SVP of Revenue Excellence & Operations, the team transformed its revenue engine by realigning into a RevOps structure on a strategic, organizational and operational level.

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