How Demandbase Found Success With LeanData

January 4, 2016 Mark Emmons


Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies.

“And we truly are big believers in drinking our own champagne,” said Nani Jansen, the senior manager of marketing operations.

That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. Getting leads to the proper home is especially important for Demandbase because the company focuses its efforts on a select group of target accounts that have been identified by the sales and marketing teams – a core principle of ABM. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts.

“It’s tremendously exciting to be at a company that’s at the forefront of a new way of thinking,” Jansen said. “And if you have Demandbase to leverage ABM, it totally makes sense to have LeanData in your marketing technology stack.”

You can read here to learn more about how Demandbase uses LeanData.

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