Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

August 18, 2016 Mark Emmons

Ops-Stars Logo wide margins-02-01

The obvious question is, “What’s an Ops-Star?”

Well, Ops-Stars at B2B companies are:

  • The operations professionals who build the revenue-generating engine
  • The fixers who remove obstacles for sales reps
  • The unsung heroes behind the entire modern sales process

We believe it’s time for their growing importance and influence to be recognized. And they deserve a place to call their own, too. That’s why LeanData has launched the Ops-Stars website. Our hope is that this will become a bookmarked, digital center for operations pros to learn new ideas and connect.

“Every day we see the incredible impact that operations specialists are having on their organizations,” said Adam New-Waterson, the chief marketing officer at LeanData. “We also know that they are insatiably curious people who are always hungry to find out how their peers are doing their jobs so they in turn can improve their own process.”

In conjunction with the website, LeanData is announcing a first-ever event: Ops-Stars at Dreamforce on Oct. 5-7.

Anyone who has ever attended the annual Salesforce conference knows that the experience can be overwhelming. Last year, a record 170,000 people descended upon San Francisco for the four-day extravaganza. It’s not just a trade show. It’s a circus.

It’s also very easy to get lost. The idea behind Ops-Stars at Dreamforce is to make sure that doesn’t happen for operations pros. LeanData, DataFox, Groove and other top-flight companies have come together to create a spot where specialists can gather, listen to great speakers and socialize in a casual environment.

“I’ve noticed that there’s always a lot of events and meetups for sales leaders, marketers and reps,” said Jonathon J. Leon Guerrero, who oversees sales operations at LeanData. “But there’s not a lot out there for operations people. So I think it would be really helpful to have something like this that’s specifically targeted for exactly what we do. This is going to be tailored for those of us who are responsible for managing the sales process.”

B2B sales has changed profoundly in recent years. The best, most innovative businesses have data-driven professionals dedicated to building an efficient, scalable and repeatable system of selling. They’ve brought science to sales. And they’re constantly looking for new ways that allow sales reps to better focus on their jobs, and succeed.

“They are the hidden keys to a sales team,” Craig Rosenberg, the co-founder of analyst firm TOPO, said recently. “It’s why VPs of sales are bringing these operations people with them wherever they go. They’ve become foundational for success in a sales organization.”

We agree.

That’s why we call them Ops-Stars.

We’re inviting the brightest stars in the Ops-Stars universe to submit a proposal for our Call for Speakers. This is a premier opportunity to highlight your great work and ideas in front of an audience of your peers. You can submit your proposal here today.


About the Author

Mark Emmons

Mark Emmons is the staff writer at LeanData. He previously was a reporter at the San Jose Mercury News, Orange County Register and Detroit Free Press. He can be reached at

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