Executive Summary - LeanData Account-Based Marketing and Sales Survey Results 2014

November 4, 2014

A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10 million to over $1 billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.

Here are some of our other findings:

  • 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago.
  • 40 percent consider account-based marketing to be a high priority

View the keynote to learn more now!

Previous Presentation
LeanData - The New State of ABM Survey White Paper
LeanData - The New State of ABM Survey White Paper

Get insights on LeanData's new State of ABM survey via the keynote here.

Next Presentation
5 Tips for Converting MQLs to Revenue
5 Tips for Converting MQLs to Revenue

Find out how account-based lead management increases MQL conversion rates.