A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10 million to over $1 billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.
Here are some of our other findings:
- 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago.
- 40 percent consider account-based marketing to be a high priority
View the keynote to learn more now!