LeanData - The New State of ABM Survey White Paper

November 6, 2014

A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10 million to over $1 billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.

Here are some of our other findings:

  • 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago.
  • 40 percent consider account-based marketing to be a high priority

View the keynote to learn more now!

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LeanData - The New State of ABM Survey Infographic
LeanData - The New State of ABM Survey Infographic

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Executive Summary - LeanData Account-Based Marketing and Sales Survey Results 2014
Executive Summary - LeanData Account-Based Marketing and Sales Survey Results 2014

Get insights on LeanData's new State of ABM survey via the summary here.