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The Secret to Successful B2B Marketing: Revenue Operations

August 15, 2019

Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization.

Attend this work group to understand how Revenue Operations can propel your B2B marketing initiatives forward—whether whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all fall your go-to-market (GTM) motions, as well as leave you with a framework on how to get started.

We will cover how to:

  • Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both);
  • Utilize revenue operations to make your marketing campaigns more successful;
  • Unify company data so it is accessible and actionable by all; and
  • Provide analytics and insights into what is working.

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Revenue Operations: Now is the Time
Revenue Operations: Now is the Time

Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster an...