Make ABM Actually Work: A Blueprint Forward
Jessica Cross Manager, Demand Generation RollWorks
Most Recent Presentations
Operating in a Non-Operations Driven Team
Jami Schwartz – Head of B2B Demand Generation Marketing, Airbnb for Work
Transitioning Your Sales Organization to Account-Based Marketing
Todd McCormick – CRO, Terminus
The Rise of the Customer-Centric Company (The ‘3 Cs’)
Craig Rosenberg – Chief Analyst and Co-founder, TOPO
The Science of Sales – End to End Process Readiness Framework
Hilary Headlee – VP of Global Sales Ops & Productivity, MindBody Inc.
Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals
Mike Dorsey – Co-founder, DataFox
How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf
"Doug Pepper (Moderator) – Managing Director, Shasta Ventures Chris Cabrera – Founder & CEO, Xactly Godard Abel – Co-Founder & CEO, G2 Crowd"
Three Phases: The New Approach for Sales and Marketing Planning.
Dana Therrien – Service Director, Sales Operations Strategies, SiriusDecisions
Unsolved Mysteries: Who Killed Marketing and Sales Alignment?
Unsolved Mysteries: Who Killed Marketing and Sales Alignment?
AI in the Sales and MarTech Stack: Nothing to Fear
"Latane Conant (Moderator) – CMO, 6sense Gerry Murray – Research Director, Sales and Marketing Technology, IDC Menaka Shroff – Global Head of Marketing, Devices and Mobility, Google Cloud Peter Isaacs
Delivering a Predictable Pipeline-A B2B Revenue Operations Success Framework and Maturity Model
Matt Heinz – President & Founder, Heinz Marketing
Target Key Accounts Using an Account-Based Strategy
"Tracy Eiler – CMO, InsideView Adam Perry – Director of Product, InsideView Joe Andrews – VP of Product Marketing, InsideView"
ABM on a Budget: How To Get the Most Out of Your Strategy
"Albert Li – Sr. Marketing Ops Manager, Glint Jim Bell – CMO, Glint"
Communicating the ROI of Opps to Executives
"Jill Myers – Operations Manager, Concord Travis Bickham – VP of Marketing, Concord"
Ops-Stars Panel
"Evan Liang (Moderator) – CEO, LeanData Anjaj “AJ” Gandhi – VP Sales Strategy & Operations, RingCentral Pat Oldenburg – Sr. Director Digital Marketing and Operations, GE Digital Renaud Bizet – Sr. Dir
Engage to Win: A Blueprint for Success in the Engagement Economy
Mika Yamamoto – Global President, Marketo
Men as Allies: Moving From Awareness to Advocacy
"Corinne Sklar (Moderator) – CMO, Bluewolf Karen Steele – CMO, LeanData Sydney Sloan – CMO, SalesLoft Chandar Pattabhiram – CMO, Coupa Doug Dennerline – CEO, Betterworks"
"Retro Yet Revolutionary: How ABM Enables Sales To Drive Revenue "
"Laura Ramos – VP, Principal Analyst, B2B Marketing, Forrester "
How to Build A Data Stack To Fit Your Strategy
"Sarah Phillips – Sales Operations Leader, Outreach Stefan Castelan – Sr. Marketing Operations & Demand Generation, DataFox Branden Baldwin – Sales & Marketing Operations Manager, Degreed"
How to Scale An Outbound Prospecting Strategy Using Real Time Signals
