Target Accounts Using an Account-Based Strategy

October 26, 2018

Tracy Eiler | CMO, InsideView
Adam Perry | Director of Product, InsideView
Joe Andrews | VP of Product Marketing, InsideView

Learn more about how you can implement an account-based strategy at your organization to effectively strengthen customer relations and increase account opportunities. This keynote provides information on:

  • The challenges of achieving alignment and how it can impact your organization
  • Changes in the classic sales funnel
  • Using Account-Based Marketing to target accounts
  • Getting your data in shape
  • Success metrics you should use
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