The Art and Science of the Integrated Sales and Marketing Tech Stack

October 26, 2018

Evan Liang (Moderator) | CEO and Co-Founder, LeanData
Lars Nilsson | CEO, SalesSource
Hilary Headlee | VP of Global Sales Ops & Productivity, MindBody Inc.

For decades, B2B companies have discussed the art of sales and marketing alignment to help drive growth. What has changed, is that the art has now become a science, and now, the art is all about orchestration, integration, and enablement, while the science is focused on technology. Learn about how top-industry executives build integrated tech stacks to solve critical business problems and grow revenue in this breakout panel. 

 

Previous Presentation
Breaking Down Silos: Building a Better Sales Experience
Breaking Down Silos: Building a Better Sales Experience

This panel discussion explores how the RevOps function enables sales, marketing, and customer success to op...

Next Presentation
How Do Revenue Teams Define Attribution?
How Do Revenue Teams Define Attribution?

"Andrew Gaffney (Moderator) – Content Director, Demand Gen Report Karen Steele – CMO, LeanData Jordan Con –...