The LeanData eBook Library

Where data-driven sales and marketing pros can find the best long-form content for understanding the latest trends in the fast-changing world of lead management and how it impacts the business.

  • The 2022 State of Lead Management Infographic

    The 2022 State of Lead Management Infographic

    The 2022 State of Lead Management compiles data from over 1,700 sales, marketing and operations professionals to deliver insights on the best practices for revenue orchestration and driving growth.

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  • The State of B2B Lead Management 2022

    The State of B2B Lead Management 2022

    Find out what we learnt from 1,700+ B2B Sales, Marketing & Operations professionals on how they're managing their leads for success...and their greatest challenges.

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  • Lead Routing Buying Guide & Checklist

    Lead Routing Buying Guide & Checklist

    Proper revenue orchestration requires routing leads and other Salesforce objects to the right rep at the right time, each & every time. Use this Buyer's Guide to select your best automated solution.

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  • Sales Stack Essentials to Increase Speed to Lead

    Sales Stack Essentials to Increase Speed to Lead

    Integrating automated solutions into your sales stack can greatly aid speed to lead, or your lead response time, delivering a better customer experience and empowering your team to win more deals.

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  • Measuring ROI with Lead-to-Account Matching & Routing

    Measuring ROI with Lead-to-Account Matching & Routing

    Growing complexity in go-to-market motions have pushed Salesforce-native capabilities to the brink. Learn about 8 GTM challenges, their corresponding automated solutions, and the ROI case for each.

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  • Lead Management - A Definitive Guide to Extracting Value From Every Lead

    Lead Management - A Definitive Guide to Extracting Value From Every Lead

    Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-to-market strategies and processes to keep pace with ever-changing customer needs.

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  • Adopting Revenue Operations to Fuel Your Growth Engine

    Adopting Revenue Operations to Fuel Your Growth Engine

    Learn how Revenue Operations, or RevOps, aligns all go-to-market operations teams across vision, planning, process, systems, data, goals and measurement to maximize revenue for the business.

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  • Speed Wins: How Speed to Lead Creates a Sustainable Competitive Advantage

    Speed Wins: How Speed to Lead Creates a Sustainable Competitive Advantage

    In today's race to win the customer, the leading determinant of your business' success is its lead response time, or its "speed to lead." Learn the key stats, common challenges and tactical solutions.

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  • 5 Must-Haves for Every SDR Stack

    5 Must-Haves for Every SDR Stack

    Every SDR stack needs five must-have tools to fully empower an efficient and effective go-to-market motion.

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  • Optimizing Speed to Lead to Drive Revenue Growth

    Optimizing Speed to Lead to Drive Revenue Growth

    Speed to lead, or your lead response time, is often the distinguishing factor between closing a deal and losing out to your competition. This eBook shows you how to win the race to the customer.

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  • Tips & Tools to Increase SDR Productivity

    Tips & Tools to Increase SDR Productivity

    Learn about the systems, processes and tools to empower your sales development representatives to succeed from the go-to-market experts at LeanData.

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  • Customers Speak Out on Lead-to-Account Matching & Routing

    Customers Speak Out on Lead-to-Account Matching & Routing

    Hear from our customers to find out why LeanData remains a favorite within the L2A Matching and Routing category in this infographic.

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  • G2 Grid® Report for Lead-to-Account Matching and Routing Software

    G2 Grid® Report for Lead-to-Account Matching and Routing Software

    Download this report for a competitive deep-dive into the L2A Matching & Routing market.

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  • Know More, Grow More: How to Use Engagement Data to Unlock ABM Growth

    Know More, Grow More: How to Use Engagement Data to Unlock ABM Growth

    Learn to develop an aligned ABM go-to-market motion and more with this eBook from LeanData

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  • Best Practices for a Winning B2B Marketing Data Strategy

    Best Practices for a Winning B2B Marketing Data Strategy

    Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste

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  • Orchestrating the B2B Experience with Marketo Engage

    Orchestrating the B2B Experience with Marketo Engage

    Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.

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  • SiriusDecisions | Marketing Operations: Planning Assumptions 2021

    SiriusDecisions | Marketing Operations: Planning Assumptions 2021

    Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.

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  • SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

    SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

    Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.

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  • SiriusDecisions | Sales Operations: Planning Assumptions 2021

    SiriusDecisions | Sales Operations: Planning Assumptions 2021

    Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021

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  • TOPO Research: Revenue Operations Framework

    TOPO Research: Revenue Operations Framework

    Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.

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