The LeanData eBook Library

Where data-driven sales and marketing pros can find the best long-form content for understanding the latest trends in the fast-changing world of lead management and how it impacts the business.

  • Best Practices for a  Winning B2B Marketing Data Strategy

    Best Practices for a Winning B2B Marketing Data Strategy

    Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste

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  • Orchestrating the B2B Experience with Marketo Engage

    Orchestrating the B2B Experience with Marketo Engage

    Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.

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  • SiriusDecisions | Marketing Operations: Planning Assumptions 2021

    SiriusDecisions | Marketing Operations: Planning Assumptions 2021

    Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.

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  • SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

    SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

    Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.

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  • SiriusDecisions | Sales Operations: Planning Assumptions 2021

    SiriusDecisions | Sales Operations: Planning Assumptions 2021

    Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021

    Read PDF
  • TOPO Research: Revenue Operations Framework

    TOPO Research: Revenue Operations Framework

    Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.

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  • Optimizing Virtual Event ROI

    Optimizing Virtual Event ROI

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  • What's Working in Revenue Operations?

    What's Working in Revenue Operations?

    Download this ebook to find out how successful revenue operations teams can enhance the overall customer experience and increase the revenue stream at your company.

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  • TOPO Research: Lead-to-Account Matching and Routing Market Guide

    TOPO Research: Lead-to-Account Matching and Routing Market Guide

    Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market.

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  • Lead Management: The Essential Foundation of B2B Growth in Any Economy

    Lead Management: The Essential Foundation of B2B Growth in Any Economy

    Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy.

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  • 7 Keys to Revenue Operations in the Enterprise

    7 Keys to Revenue Operations in the Enterprise

    Check out our ebook to gain insights on the state of revenue operations at the largest organizations.

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  • Lead Management: Build or Buy Checklist

    Lead Management: Build or Buy Checklist

    Use this quick checklist to understand the required capabilities, weigh the factors, and calculate the TCO of building versus buying a matching and routing solution.

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  • Infographic: B2B Revenue Trends in 2020

    Infographic: B2B Revenue Trends in 2020

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  • Journey to Revenue Operations Map

    Journey to Revenue Operations Map

    Download the Journey to Revenue Operations map for 5 key steps to take into consideration for executing and optimizing a RevOps strategy across your entire revenue team.

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  • TOPO Marketing Technology Report 2019

    TOPO Marketing Technology Report 2019

    Check out the new TOPO Marketing Report 2019 to understand marketing technology usage by high-growth companies as well as recommendations in making technology investments.

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  • TOPO Sales Technology Report 2019

    TOPO Sales Technology Report 2019

    Check out the new TOPO Sales Report 2019 to understand sales technology usage by high-growth companies as well as recommendations in making technology investments.

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  • Revenue Operations Executive Summit Agenda

    Revenue Operations Executive Summit Agenda

    Get an exclusive revenue operations executive summit that can help you make the most of such meetings without sacrificing too much time on it.

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  • The State of Revenue Operations 2019

    The State of Revenue Operations 2019

    Learn how 2,400+ B2B sales, marketing and operations leaders are adopting Revenue Operations models, overcoming roadblocks to growth, and structuring revenue teams for greater alignment

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  • Should You Build or Buy Your Revenue Operations Tech Stack?

    Should You Build or Buy Your Revenue Operations Tech Stack?

    This guide will help you understand the risks and benefits of building your own RevOps solutions. Make an informed decision on when to partner with RevOps vendors.

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  • Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

    Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

    Develop a more effective go-to-market strategy by learning about the 5 biggest breaking points that plague B2B revenue teams and how to fix them.

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