The LeanData eBook Library

Where data-driven sales and marketing pros can find the best long-form content for understanding the latest trends in the fast-changing world of lead management and how it impacts the business.

  • Lead Management: Build or Buy Checklist

    Lead Management: Build or Buy Checklist

    Use this quick checklist to understand the required capabilities, weigh the factors, and calculate the TCO of building versus buying a matching and routing solution.

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  • NEW
    2nd Annual State of Revenue Operations Report

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  • 7/8 Demo Day

    STACKED: Essential Technologies to Drive Growth

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  • Infographic: B2B Revenue Trends in 2020

    Infographic: B2B Revenue Trends in 2020

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  • Journey to Revenue Operations Map

    Journey to Revenue Operations Map

    Download the Journey to Revenue Operations map for 5 key steps to take into consideration for executing and optimizing a RevOps strategy across your entire revenue team.

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  • TOPO Marketing Technology Report 2019

    TOPO Marketing Technology Report 2019

    Check out the new TOPO Marketing Report 2019 to understand marketing technology usage by high-growth companies as well as recommendations in making technology investments.

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  • TOPO Sales Technology Report 2019

    TOPO Sales Technology Report 2019

    Check out the new TOPO Sales Report 2019 to understand sales technology usage by high-growth companies as well as recommendations in making technology investments.

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  • Revenue Operations Executive Summit Agenda

    Revenue Operations Executive Summit Agenda

    Get an exclusive revenue operations executive summit that can help you make the most of such meetings without sacrificing too much time on it.

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  • The State of Revenue Operations 2019

    The State of Revenue Operations 2019

    Learn how 2,400+ B2B sales, marketing and operations leaders are adopting Revenue Operations models, overcoming roadblocks to growth, and structuring revenue teams for greater alignment

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  • Should You Build or Buy Your Revenue Operations Tech Stack?

    Should You Build or Buy Your Revenue Operations Tech Stack?

    This guide will help you understand the risks and benefits of building your own RevOps solutions. Make an informed decision on when to partner with RevOps vendors.

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  • Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

    Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

    Develop a more effective go-to-market strategy by learning about the 5 biggest breaking points that plague B2B revenue teams and how to fix them.

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  • The SiriusDecisions Revenue Operations Charter Report

    The SiriusDecisions Revenue Operations Charter Report

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  • Defining Revenue Operations: The Essential Guide to Getting Started

    Defining Revenue Operations: The Essential Guide to Getting Started

    Learn more about what Revenue Ops is and how your business can achieve success by implementing an effective Revenue Ops strategy in this E-Book.

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  • 2019 Account Based Benchmark Report | TOPO

    2019 Account Based Benchmark Report | TOPO

    TOPO’s report focuses on the strategies and tactics of successful account-based organizations so as to aid other businesses in replicating their tremendous growth.

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  • The Building Block Guide to Marketing Attribution

    The Building Block Guide to Marketing Attribution

    Read The Building Block Guide to Marketing Attribution today and get best practices and tips from industry leaders on applying clean data to build and scale efficient sales funnel measurement.

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  • The State of Revenue Operations

    The State of Revenue Operations

    This report consists of over 1,000 responses from sales, marketing and operations professionals as well as leaders about the state of revenue operations within their individual business contexts.

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  • The Ops Guide to Lead Routing

    The Ops Guide to Lead Routing

    Lead routing best practices today differ from company to company due to their unique positions. This paper highlights 4 highly effective best practices that you can implement to encourage growth.

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  • Connecting the Dots

    Connecting the Dots

    Learn how LeanData drives business success with the solution to a key architectural challenge in Salesforce – bridging the gap between leads and accounts in the database.

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  • The State of Lead Management

    The State of Lead Management

    A majority of more than 500 sales and marketing leaders told us in a LeanData survey about lead management that they are struggling to create a great experience for their customers.

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  • How to Get What You Want - Guide for Sales Ops

    How to Get What You Want - Guide for Sales Ops

    A LeanData guide to help Sales Operations professionals persuade their colleagues to purchase technology tools that can help the business.

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  • The Sales Ops Playbook

    The Sales Ops Playbook

    This report consists of interviews from Sales Ops professionals that can help you learn more about what constitutes effective Sales Ops in the modern landscape.

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  • LeanData Guide to Lead Management

    LeanData Guide to Lead Management

    LeanData's best-in-class lead management solution enables B2B companies to better orchestrate the customer experience and take control of the buyer's journey.

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