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Should You Build or Buy Your Revenue Operations Tech Stack?

January 27, 2020

It’s a question as old as software itself: should you build your own solution, or buy from a vendor? If you buy the wrong software, your growth can grind to a halt. When it comes to Revenue Operations - the people, processes, and technologies that govern go-to-market motions - this question is particularly important because so much of an organization's ability to grow is dependent upon this function. 

We’ve compiled this guide to help you:

  • Understand the risks and benefits of building your own RevOps solutions
  • Make the right decision about when to partner with software vendors
  • Learn how your colleagues in Marketing and Sales Operations have made this choice
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The State of Revenue Operations 2019
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