Measuring ROI with Lead-to-Account Matching & Routing

There’s a new B2B buyer; one that's decidedly digital-first.

 

B2B buyers demand world-class buying experiences, something they're accustomed to in their personal lives with always-on, personalized and engaging B2C interactions.

 

Changing needs have driven a response from B2B solution providers. Simply, today’s new digital customer requires new digital marketers and sellers.

 

The resulting changes, however, have created greater complexity in go-to-market (GTM) strategies across Marketing, Sales and Customer Success organizations, and it has pushed native Salesforce functionality to its very limits. 

 

To overcome tedious, time-consuming, and error-prone manual processes, Salesforce administrators and GTM operations professionals are turning to automated lead-to-account matching and routing solutions. This easy-to-browse eBook covers eight GTM challenges, their corresponding automated solutions, and the return on investment (ROI) case for each.

 
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Sales Stack Essentials to Increase Speed to Lead
Sales Stack Essentials to Increase Speed to Lead

Integrating automated solutions into your sales stack can greatly aid speed to lead, or your lead response ...

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Lead Management - A Definitive Guide to Extracting Value From Every Lead
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Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-...