Measuring ROI with Lead-to-Account Matching & Routing

There’s a new B2B buyer; one that's decidedly digital-first.

 

B2B buyers demand world-class buying experiences, something they're accustomed to in their personal lives with always-on, personalized and engaging B2C interactions.

 

Changing needs have driven a response from B2B solution providers. Simply, today’s new digital customer requires new digital marketers and sellers.

 

The resulting changes, however, have created greater complexity in go-to-market (GTM) strategies across Marketing, Sales and Customer Success organizations, and it has pushed native Salesforce functionality to its very limits. 

 

To overcome tedious, time-consuming, and error-prone manual processes, Salesforce administrators and GTM operations professionals are turning to automated lead-to-account matching and routing solutions. This easy-to-browse eBook covers eight GTM challenges, their corresponding automated solutions, and the return on investment (ROI) case for each.

 
Previous Flipbook
The State of B2B Lead Management 2022
The State of B2B Lead Management 2022

Find out what we learnt from 1,700+ B2B Sales, Marketing & Operations professionals on how they're managing...

Next Flipbook
Lead Management - A Definitive Guide to Extracting Value From Every Lead
Lead Management - A Definitive Guide to Extracting Value From Every Lead

Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-...