The 2022 State of Lead Management Infographic

B2B companies spend an enormous amount of time, energy and resources generating the leads that power their revenue engines. But once they’ve accumulated these leads, how effectively are they orchestrating their journey into the right hands for follow-up?

LeanData partnered with Sales Hacker, Heinz Marketing and Outreach to find the answers and produce the The State of B2B Lead Management report. The complementing infographic presents a high-level overview of the responses of over 1700 sales, marketing and operations professionals.Use both the infographic and the final report to see where you and your peers stack up.

We hope you find these insights helpful on your journey to growth!

Previous Flipbook
A Different Take: How Ops View the State of Lead Management 2022
A Different Take: How Ops View the State of Lead Management 2022

As a function, Operations — Sales Ops, Marketing Ops & RevOps — had a much different perspective on the 202...

Next Flipbook
The State of B2B Lead Management 2022
The State of B2B Lead Management 2022

Find out what we learnt from 1,700+ B2B Sales, Marketing & Operations professionals on how they're managing...