First Name

Last Name

Company

Country

State

Thank you!

Error - something went wrong!

The Building Block Guide to Marketing Attribution

Maile Johnson

It’s time to stop relying on outdated reporting methods and unreliable numbers and start applying clean, accurate data.

If marketing measurement and reporting is important to you, this ebook can help you implement attribution like a pro. Our exclusive insights featuring top marketing leaders will show you how to use marketing attribution and measurement to connect the dots between marketing and revenue.

Inside, you’ll learn about:

• The importance of attribution
• How to leverage attribution to target and optimize marketing spend
• How to prove marketing’s contribution
• Metrics and models to consider
• Why data quality is a barrier to adoption, and other adoption challenges
• How to get started with attribution

Hear from experts at cutting-edge companies like:

• DemandGen
• Revenue Pulse
• Heinz Marketing
• TOPO

Download the guide today!

About the Author

Maile is the Senior Director of Demand Generation at LeanData. She loves the art and science of using data, technologies, and operations to deliver incredible customer experiences. When she's not generating demand for LeanData, you can find her either surfing or riding her horse.
More Content by Maile Johnson

Previous Flipbook

2019 Account Based Benchmark Report | TOPO

TOPO’s report focuses on the strategies and tactics of successful account-based organizations so as to aid ...

Next Flipbook

The State of Revenue Operations

This report consists of over 1,000 responses from sales, marketing and operations professionals as well as ...

The Building Block Guide to Marketing Attribution

It’s time to stop relying on outdated reporting methods and unreliable numbers and start applying clean, accurate data.

About the Author

Previous Flipbook

Next Flipbook

Most Recent Flipbooks

Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste

Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.

Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.

Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.

Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021

Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.

Download this ebook to find out how successful revenue operations teams can enhance the overall customer experience and increase the revenue stream at your company.

Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market.

Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy.

Check out our ebook to gain insights on the state of revenue operations at the largest organizations.

Use this quick checklist to understand the required capabilities, weigh the factors, and calculate the TCO of building versus buying a matching and routing solution.

Download the Journey to Revenue Operations map for 5 key steps to take into consideration for executing and optimizing a RevOps strategy across your entire revenue team.

Check out the new TOPO Marketing Report 2019 to understand marketing technology usage by high-growth companies as well as recommendations in making technology investments.

Check out the new TOPO Sales Report 2019 to understand sales technology usage by high-growth companies as well as recommendations in making technology investments.

Get an exclusive revenue operations executive summit that can help you make the most of such meetings without sacrificing too much time on it.

Learn how 2,400+ B2B sales, marketing and operations leaders are adopting Revenue Operations models, overcoming roadblocks to growth, and structuring revenue teams for greater alignment

This guide will help you understand the risks and benefits of building your own RevOps solutions. Make an informed decision on when to partner with RevOps vendors.

Develop a more effective go-to-market strategy by learning about the 5 biggest breaking points that plague B2B revenue teams and how to fix them.