B2B companies spend an extraordinary amount of time, energy and resources gathering leads that power their revenue-generation engines.
But are they able to get these precious leads to the right team member for the best follow-up?
This report surveys over 500 sales and marketing professionals to gain a better perspective of the lead routing processes implemented in B2B organizations.
Download the survey to see how you can optimize your business's sales processes today!
Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste
Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.
Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.
Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.
Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021
Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.
Download this ebook to find out how successful revenue operations teams can enhance the overall customer experience and increase the revenue stream at your company.
Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market.
Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy.
Check out our ebook to gain insights on the state of revenue operations at the largest organizations.
Use this quick checklist to understand the required capabilities, weigh the factors, and calculate the TCO of building versus buying a matching and routing solution.
Download the Journey to Revenue Operations map for 5 key steps to take into consideration for executing and optimizing a RevOps strategy across your entire revenue team.
Check out the new TOPO Marketing Report 2019 to understand marketing technology usage by high-growth companies as well as recommendations in making technology investments.
Check out the new TOPO Sales Report 2019 to understand sales technology usage by high-growth companies as well as recommendations in making technology investments.
Get an exclusive revenue operations executive summit that can help you make the most of such meetings without sacrificing too much time on it.
Learn how 2,400+ B2B sales, marketing and operations leaders are adopting Revenue Operations models, overcoming roadblocks to growth, and structuring revenue teams for greater alignment
This guide will help you understand the risks and benefits of building your own RevOps solutions. Make an informed decision on when to partner with RevOps vendors.
Develop a more effective go-to-market strategy by learning about the 5 biggest breaking points that plague B2B revenue teams and how to fix them.
