B2B companies spend an extraordinary amount of time, energy and resources gathering leads that power their revenue-generation engines.
But are they able to get these precious leads to the right team member for the best follow-up?
This report surveys over 500 sales and marketing professionals to gain a better perspective of the lead routing processes implemented in B2B organizations.
Download the survey to see how you can optimize your business's sales processes today!
Successful sales territory management begins with effective sales territory planning. Use this easy-to-follow infographic from LeanData to create & execute upon your own winning sales territory plan.
Automated scheduling software allows individuals and groups of users to determine the best time to schedule a meeting together. Use this buyer's guide to pick the best solution for your needs.
As a function, Operations — Sales Ops, Marketing Ops & RevOps — had a much different perspective on the 2022 State of B2B Lead Management than other functions on the revenue team.
The 2022 State of Lead Management compiles data from over 1,700 sales, marketing and operations professionals to deliver insights on the best practices for revenue orchestration and driving growth.
Find out what we learnt from 1,700+ B2B Sales, Marketing & Operations professionals on how they're managing their leads for success...and their greatest challenges.
Proper revenue orchestration requires routing leads and other Salesforce objects to the right rep at the right time, each & every time. Use this Buyer's Guide to select your best automated solution.
Integrating automated solutions into your sales stack can greatly aid speed to lead, or your lead response time, delivering a better customer experience and empowering your team to win more deals.
Growing complexity in go-to-market motions have pushed Salesforce-native capabilities to the brink. Learn about 8 GTM challenges, their corresponding automated solutions, and the ROI case for each.
Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-to-market strategies and processes to keep pace with ever-changing customer needs.
Learn how Revenue Operations, or RevOps, aligns all go-to-market operations teams across vision, planning, process, systems, data, goals and measurement to maximize revenue for the business.
In today's race to win the customer, the leading determinant of your business' success is its lead response time, or its "speed to lead." Learn the key stats, common challenges and tactical solutions.
Every SDR stack needs five must-have tools to fully empower an efficient and effective go-to-market motion.
Speed to lead, or your lead response time, is often the distinguishing factor between closing a deal and losing out to your competition. This eBook shows you how to win the race to the customer.
Learn about the systems, processes and tools to empower your sales development representatives to succeed from the go-to-market experts at LeanData.
Hear from our customers to find out why LeanData remains a favorite within the L2A Matching and Routing category in this infographic.
Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste
Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.
Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.
