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Session: Accessing Insight Across the Buyer Journey to Maximize Marketing Influence

Lauren Smith - Director of Marketing Operations, Limelight Networks
 

Limelight Networks delivers the highest quality online video experiences around the globe - particularly important in today’s environment as people are using online video more than ever before. At just the right time to capitalize on this growth, their marketing operations team improved visibility and tightened alignment with sales.

Their entire buyer journey was filled with data, but their campaign effectiveness and attribution were difficult to measure. They needed to expose more insight around sales and marketing activity, draw connections between marketing touchpoints and revenue, and enable more precise adjustments to strategy.

How did Limelight identify their revenue-driving and pipeline-influencing activities? How did they provide visibility for building alignment and improving strategic decisions?

Hear from their director who drove a cultural shift at Limelight, improving campaign optimization, and building trust across functions. Explore how they have used insights to increase account penetration and accelerate stalled opportunities. Hear what they learned on their own journey and what they recommend for achieving similar results in your own organization.

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