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BrightTALK’s RevOps Mastery: It’s All About The Data

Have multiple GTM motions at your organization with different teams and priorities? Need to ensure all teams are effective and yielding results? Learn how BrightTALK manages complex growth strategies with a solid data foundation and a revenue operations mindset.

Watch this session to hear how BrightTALK:

  • Formed a Revenue Operations function for cross-functional alignment, data transparency and growth
  • Leverages account and lead matching data to organize and route CRM data across the company
  • Arms their teams with attribution data to make data-driven marketing decisions
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