Account-Based anything takes time. From getting everyone on the same page with the strategy and direction to developing audience-specific content streams to orchestrating all of the systems to deliver and measure impact. Add in an organization on full speed ahead with little room to slow down, the challenges are significantly amplified. Pat Oldenburg, VP Demand Gen with Motive, will take us through how to best maneuver building out your Account-Based strategy under hyper growth conditions.
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