In this talk, Juan Mendoza will share research from TMW on what he calls “the third wave” of marketing technology which is the next movement of innovation in the industry. Juan will take us through what we learned through the 90s dot-com boom (the first wave), the late 2000s in SaaS boom (second wave) and how it will influence the 2020’s and 2030’s of Martech innovation. We will look at the intersection of privacy, artificial intelligence, advertising and the role of big tech in how it will shape what we work on into the future. The third wave is coming, are you ready for it?
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