Customer Story

6sense Increases Pipeline by 60% Using LeanData

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6sense was using their own technology to dynamically generate a high volume of in-market accounts, but was lacking a way to dynamically change territories based upon new customer and prospect opportunities. As a result, they found that 60% of the in-market opportunities for accounts were being thrown on the floor.

Now using LeanData, accounts are automatically matched, routed, timestamped, and reps begin working on new opportunities that weren’t fixed within their planned territories. Since using LeanData with 6sense, they have seen a 60% increase in pipeline generated per month. 

Tags
  • Customer Story
  • Lead Management
  • Lead Routing
  • Lead-to-Account Matching
  • Marketing
  • Operations
  • Revenue Orchestration

Related Resources

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Setting Up a Data Table for Routing

If your organization uses many complex criteria for routing, you may end up with a visually cluttered graph. Here’s how to set up a Data Table in LeanData to consolidate many different decisions and actions into a single node.

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  • Gain better visibility and control over your process
  • Gain better visibility and control over your process