BrightTALK Rapidly Responds to Leads and Measures Success with LeanData

April 1, 2020 Ashley Ward

BrightTALK, a content and demand platform, manages leads and contacts across a global organization, helping marketers use webinars and videos to reach a B2B audience. Aligning their sales and marketing data, immediately notifying the sales team about their leads and contacts, and reporting on their different programs is all vital to their team.

BrightTALK uses LeanData to automate the process of getting the right leads, to the right reps, at the right time using lead-to-account matching, and then routing various objects such as leads, contacts, and accounts to SDRs and AEs. Alerts are sent via email and Slack to ensure the team follows up and time-based nodes help to enforce SLAs.

When it came to Attribution, BrightTALK knew it could be complex and they didn't have a large data team to manage it. After trying multiple other products, they landed on LeanData. With all of the data available directly within Salesforce, the team could easily provide visibility and transparency across the organization. 

 

"What value can you put on getting the right lead, to the right person, at the right time with the correct notifications set up? It helps us segment and speed up time to outreach for our reps and executives."

"It really is the tool that the sweet spot for us of being able to help us keep our data inline, have buy in across the team and all of the reporting is so sharable and transparent and all of it lives in Salesforce. It's easy to understand and easy to read which is invaluable."

- Tanya Dracolakis, Senior Marketing & Sales Operations Manager

About the Author

Ashley Ward

Ashley heads Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work.

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