Duo Security, a user-centric two-factor authentication platform, needed more insight into leads and accounts to support their ABM strategy and guide decisions in Marketo and Salesforce.
LeanData's industry leading matching algorithm gives the team visibility into leads and makes lead to account connections, gaining more visibility for a holistic view of the account. Now they can easily convert leads, merge leads, and make decisions upon related leads.
"A lot of our manual processes are reduced or totally eliminated because of LeanData."
- Loren Posendek, Marketing Operations Manager
About the AuthorFollow on Linkedin More Content by Ashley Ward