NextRoll Scales and Adapts Their Global GTM Strategy Using LeanData

November 23, 2022 Ashley Ward

NextRoll Group, parent company of AdRoll and RollWorks, needed a solution for managing thousands of signs-ups per month, across a global team, when traditional Salesforce routing wasn't feasible. With LeanData, their Marketing Operations team had a way to deliver all of their new sign-ups and easily adapt, quickly executing against adjustments to their go-to-marketing strategy.

LeanData enabled NextRoll Group to automatically assign thousands of leads, accounts and contacts to the right sales rep within 15 minutes, with a great amount of flexibility for every scenario. The team was able to avoid excessive development time, avoid friction between Sales and Marketing, and gained the ability to scale their go-to-market strategy without working 24 hours a day!

About the Author

Ashley is the Director of Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work.
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