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Session: From Interrogation to Inspiration: Adapting the Fitness Tech Model to Raise the Bar on Sales Perform

Dana Therrien, Senior Sales Specialist, Sales Performance Management, Anaplan
Scott Forrey, Senior Director, Sales & Marketing Data Science, Akamai Technologies
 

Imagine a sales organization where reps, even those who are behind plan, voluntarily publish their personal activity logs and sales results to leaderboards. How about one where those reps spend more time selling than they do logging CRM updates – and where they actually look forward to receiving instant performance ratings loaded with useful tips for improving their performance?

While this might sound too good to be true in sales, it’s a reality today for fitness enthusiasts. In recent years, fitness technologies have eliminated manual activity tracking for athletes while also providing predictive, prescriptive, and AI-driven insights that help users achieve their personal bests.

Join renowned Revenue Operations experts Dana Therrien and Scott Forrey to learn how these cutting-edge fitness technologies influenced them personally. And more importantly, learn how they believe the fitness tech model can shift today’s sales cultures from ones of interrogation, data inspection, and intimidation to ones of inspiration, encouragement and personalized coaching.

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