Organizations no longer have a sales tech stack AND a marketing stack. The modern stack represents an aligned point of view – it is now the revenue tech stack. And this stack is in a state of rapid evolution. As a matter of fact, it seems like every two weeks brings a new funding announcement or acquisition. The revenue tech stack is the foundation to deliver on the 2022 revenue engine.
In this session, Gartner Distinguished Analyst Craig Rosenberg will help attendees sort through the noise and understand: the optimal revenue tech stack for 2022, new trends in go-to-market, and predictions for the future revenue engine.