Sales and Marketing alignment remains a key factor for driving revenue growth for businesses of all sizes. Today’s CMOs are dealing with more data and technology than ever before and must remain agile in the execution of GTM strategies to support the business. In this panel, we will explore how CMOs view Revenue Ops as a strategy and the role of Operations. In a Revenue Ops model, how is the CMO role changing? How do CMOs plan, execute and measure their GTM initiatives? How will Revenue Ops evolve and where does Marketing / Sales Ops fit?
Kerry Cunningham - Moderator
Sr. Research Director, Marketing Operations and Demand Management