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Revenue Operations: Now is the Time

June 27, 2019

Years of research by SiriusDecision have proven that B2B organizations with aligned revenue engines are shown to grow faster and more profitably than their counterparts. Non-coincidentally, the number of B2B professionals whose job titles include the word "revenue" have also increased – with a focus on revenue signaling an enlightened view of business alignment. 

But what does this shift really mean when it comes to cross-functional execution?

The realization of the full benefits of a revenue engine alignment has made Revenue Operations the new mandate for companies who seek to outperform their peers. 

Dana Therrien explains in this webinar why RevOps isn't just a title or an organizational structure; rather, it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to: 

  • Understand what Revenue Operations means, what’s driving the trend and why now?
  • Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
  • Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
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