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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • TOPO Research: Lead-to-Account Matching and Routing Market Guide

    TOPO Research: Lead-to-Account Matching and Routing Market Guide

    Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market.

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  • OpsStars 2020 Virtual Event:

    Sessions On Demand Now

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  • Lead Management: The Essential Foundation of B2B Growth in Any Economy

    Lead Management: The Essential Foundation of B2B Growth in Any Economy

    Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy.

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  • TOPO Marketing Technology Report 2019

    TOPO Marketing Technology Report 2019

    Check out the new TOPO Marketing Report 2019 to understand marketing technology usage by high-growth companies as well as recommendations in making technology investments.

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  • NEW TOPO RESEARCH:

    Lead-to-Account Matching & Routing Market Guide

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  • Using Marketing Data To Power High Growth47:33

    Using Marketing Data To Power High Growth

    Listen in to our on-demand webinar to learn how to align your revenue team and hit your number with a solid marketing data strategy.

    Watch Video
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  • Zoom’s Head of Sales Operations Hilary Headlee Named One of Year’s Top B2B Technologists in 2020 B2B Innovator Awards

    Zoom’s Head of Sales Operations Hilary Headlee Named One of Year’s Top B2B Technologists in 2020 B2B Innovator Awards

    Hillary Headlee recognized for scaling Zoom’s lead-management capabilities with LeanData to meet unprecedented global demand during COVID crisis.

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  • G2 Recognizes Lead-to-Account Matching and Routing as Newest Tech Category, with LeanData the #1 Vendor

    G2 Recognizes Lead-to-Account Matching and Routing as Newest Tech Category, with LeanData the #1 Vendor

    G2 has recognized Lead-to-Account Matching and Routing as a new G2 software category and has published a G2 Grid® which positions LeanData as a leader.

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  • Best Practices for a  Winning B2B Marketing Data Strategy

    Best Practices for a Winning B2B Marketing Data Strategy

    Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste

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  • Orchestrating the B2B Experience with Marketo Engage

    Orchestrating the B2B Experience with Marketo Engage

    Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.

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  • SiriusDecisions | Marketing Operations: Planning Assumptions 2021

    SiriusDecisions | Marketing Operations: Planning Assumptions 2021

    Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.

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  • SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

    SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

    Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.

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  • SiriusDecisions | Sales Operations: Planning Assumptions 2021

    SiriusDecisions | Sales Operations: Planning Assumptions 2021

    Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021

    Read PDF
  • Session: Scaling Lead Management to Meet an Unprecedented Time28:02

    Session: Scaling Lead Management to Meet an Unprecedented Time

    Hear from the Zoom operations team on how they scaled lead-management systems and processes with the speed and agility needed to keep up with business demand and growth at this unprecedented rate?

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  • Keynote: The Need for Speed: Eight Essential GTM Strategies for 202157:23

    Keynote: The Need for Speed: Eight Essential GTM Strategies for 2021

    Join Craig Rosenberg, Chief Analyst at TOPO, as he presents the key innovations heading into 2021 that will be required to drive lasting revenue growth.

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  • Keynote: The Rise of Ops: Superhero of the Modern Revenue Engine41:36

    Keynote: The Rise of Ops: Superhero of the Modern Revenue Engine

    Join LeanData CEO Evan Liang as he examines the past, present and future of Operations.

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  • 2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

    2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

    This collection highlights the stories of all eight 2020 OpsStars Awards winners. Learn how they uniquely identified opportunities and solved challenges to find success.

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  • Most Scalable Lead Management Program of the Year

    Most Scalable Lead Management Program of the Year

    The Most Scalable Lead Management Program of the Year Award recognizes Zoom as a team that significantly scaled lead management capabilities to support rapid business growth.

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  • Highest ROI Program of the Year

    Highest ROI Program of the Year

    The Highest ROI Program of the Year goes to Cybrary for constantly pushing the envelope and not being afraid of new approaches or experimentation with processes, org design or their tech stack.

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  • Lead Management Program Transformation of the Year

    Lead Management Program Transformation of the Year

    The Lead Management Program Transformation Award goes to Amplify for an ops-led initiative to drive transformational change in their lead management engine across people, processes and technology.

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  • Most Impactful Analytics Program of the Year

    Most Impactful Analytics Program of the Year

    Most Impactful Analytics Program goes to Eightfold AI for using data and analytics to power attribution and engagement programs with real ROI.

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  • Account Based Marketing Program of the Year

    Account Based Marketing Program of the Year

    ABM Program of the Year recognizes LinkedIn for exemplifying a best-practices approach to account-centric programs with proven success.

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  • Most Cutting-Edge Ops Program of the Year

    Most Cutting-Edge Ops Program of the Year

    Most Cutting-Edge Ops Program of the Year goes to Anaplan's Customer Operations team for driving quantifiable results for their organization through operational excellence.

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  • OpsStar of the Year

    OpsStar of the Year

    The 2020 OpsStar of the Year Award goes to Kimberly Galitz, Marketing Operations Manager at Bandwidth for her standout achievements and contributions to the Ops community.

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  • GTM Agility Powered by Operational Excellence

    GTM Agility Powered by Operational Excellence

    The GTM Agility Powered by Operational Excellence Award goes to Duo Security for its standout ability to help the organization nimbly pivot to successfully meet new market realities.

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