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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • TOPO Research: Lead-to-Account Matching and Routing Market Guide

    TOPO Research: Lead-to-Account Matching and Routing Market Guide

    Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market.

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  • OpsStars 2020
    Virtual Event

    The Rise of Ops
    Oct 20-21

    Register Now
  • NEW TOPO RESEARCH:

    Lead-to-Account Matching & Routing Market Guide

    Read Now
  • Lead Management: The Essential Foundation of B2B Growth in Any Economy

    Lead Management: The Essential Foundation of B2B Growth in Any Economy

    Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy.

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  • TOPO Marketing Technology Report 2019

    TOPO Marketing Technology Report 2019

    Check out the new TOPO Marketing Report 2019 to understand marketing technology usage by high-growth companies as well as recommendations in making technology investments.

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  • 2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

    2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

    This collection highlights the stories of all eight 2020 OpsStars Awards winners. Learn how they uniquely identified opportunities and solved challenges to find success.

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  • Most Scalable Lead Management Program of the Year

    Most Scalable Lead Management Program of the Year

    The Most Scalable Lead Management Program of the Year Award recognizes Zoom as a team that significantly scaled lead management capabilities to support rapid business growth.

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  • Highest ROI Program of the Year

    Highest ROI Program of the Year

    The Highest ROI Program of the Year goes to Cybrary for constantly pushing the envelope and not being afraid of new approaches or experimentation with processes, org design or their tech stack.

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  • Lead Management Program Transformation of the Year

    Lead Management Program Transformation of the Year

    The Lead Management Program Transformation Award goes to Amplify for an ops-led initiative to drive transformational change in their lead management engine across people, processes and technology.

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  • Most Impactful Analytics Program of the Year

    Most Impactful Analytics Program of the Year

    Most Impactful Analytics Program goes to Eightfold AI for using data and analytics to power attribution and engagement programs with real ROI.

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  • Account Based Marketing Program of the Year

    Account Based Marketing Program of the Year

    ABM Program of the Year recognizes LinkedIn for exemplifying a best-practices approach to account-centric programs with proven success.

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  • Most Cutting-Edge Ops Program of the Year

    Most Cutting-Edge Ops Program of the Year

    Most Cutting-Edge Ops Program of the Year goes to Anaplan's Customer Operations team for driving quantifiable results for their organization through operational excellence.

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  • OpsStar of the Year

    OpsStar of the Year

    The 2020 OpsStar of the Year Award goes to Kimberly Galitz, Marketing Operations Manager at Bandwidth for her standout achievements and contributions to the Ops community.

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  • GTM Agility Powered by Operational Excellence

    GTM Agility Powered by Operational Excellence

    The GTM Agility Powered by Operational Excellence Award goes to Duo Security for its standout ability to help the organization nimbly pivot to successfully meet new market realities.

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  • Aligning Sales and Marketing for Revenue Success36:57

    Aligning Sales and Marketing for Revenue Success

    Watch this webinar to learn how to drive organizational growth by taking Sales and Marketing alignment to the next level

    Watch Video
  • LeanData Announces Winners of the 2020 OpsStars Awards

    LeanData Announces Winners of the 2020 OpsStars Awards

    Come see who the winners of the 2020 OpsStars Awards are!

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  • TOPO Research: Revenue Operations Framework

    TOPO Research: Revenue Operations Framework

    Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.

    Read PDF
  • Evolving Your Revenue Strategies for 2021 Growth50:14

    Evolving Your Revenue Strategies for 2021 Growth

    In this webinar LeanData & Sales Hacker shine a light on where B2B sellers need to evolve to find success in this new environment (so we're all prepped & ready to hit the ground running into 2021).

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  • Join us for the 5th annual OpsStars | Oct. 20 & 210:24

    Join us for the 5th annual OpsStars | Oct. 20 & 21

    Join us 10/20 & 10/21 for two days of educational content (keynotes, track sessions, workshops), networking, and fun (think prizes!) at OpsStars 2020 virtual event.

    Watch Video
  • Zoom Uses LeanData to Manage and Scale Exponential Lead Growth

    Zoom Uses LeanData to Manage and Scale Exponential Lead Growth

    As Zoom’s business evolved, they recognized a need to have systems in place that could scale with its growth and allow the company to be nimble. This led Zoom to seek out a lead management solution.

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  • AuditBoard Reduces Manual Work by 50+ Hours Per Week with LeanData + Outreach

    AuditBoard Reduces Manual Work by 50+ Hours Per Week with LeanData + Outreach

    Using LeanData and Outreach together, AuditBoard reduced manual work by 50+ hours per week, reduced follow up time from up to 48 hours to 2, and saw a 167% increase in new accounts being contacted.

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  • Live Q&A with Don Otvos: Optimizing Lead Management59:39

    Live Q&A with Don Otvos: Optimizing Lead Management

    During this live session, you'll hear how Don has optimized lead management at multiple unicorn organizations.

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  • Revving Up the Go-to-Market Engine with RevOps59:31

    Revving Up the Go-to-Market Engine with RevOps

    Join Boston Consulting Group and LeanData for a discussion around this fast-emerging new model for growth.

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  • Fireside Chat with Steve De Marco: Revenue Strategies to Survive & Thrive49:08

    Fireside Chat with Steve De Marco: Revenue Strategies to Survive & Thrive

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  • Lead-to-Account Matching and Routing: Powering Today’s Revenue Engines46:04

    Lead-to-Account Matching and Routing: Powering Today’s Revenue Engines

    Join TOPO and LeanData in this webinar to hear more about this important tech category – and the newly released research exploring its tremendous benefits for leading go-to-market organizations.

    Watch Video
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