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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • ABM: An In-Depth Discussion for Marketers59:17

    ABM: An In-Depth Discussion for Marketers

    Interested to learn the latest ABM best practices. Join us for this on-demand session to discover the latest learnings on: - The critical role data and measurement play in having success with ABM -

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  • OpsStars 2019 Recap & Highlights

    Check it Out
  • How Toast’s Revenue Ops Team Supports and Drives Hypergrowth with LeanData

    How Toast’s Revenue Ops Team Supports and Drives Hypergrowth with LeanData

    Leading cloud-based restaurant management platform, Toast, uses LeanData's Matching and Routing solutions to support and drive hypergrowth.

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  • LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

    LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

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  • Zendesk Reduces Lead Routing Time by 82% with LeanData

    Zendesk Reduces Lead Routing Time by 82% with LeanData

    Zendesk decreased manual lead assignment by 45% and saved approximately 55 hours of work per week after implementing LeanData Matching and Routing.

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  • How to Get Started with Revenue Operations37:58

    How to Get Started with Revenue Operations

    Revenue Operations is being hailed as the new mandate for B2B companies to accelerate growth. This fundamentally new go-to-market approach bridges the operational silos between sales, marketing and cu

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  • Developing a Successful Revenue Operations Function57:51

    Developing a Successful Revenue Operations Function

    Join this on-demand session to learn how to align your business tactically, strategically, organizationally, and operationally under a single Revenue Operations function.

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  • How to Report on Marketing ROI with Confidence31:29

    How to Report on Marketing ROI with Confidence

    Do you want to leverage the power of data and insights to make better decisions and accurately measure the success of your marketing programs? Join us for this on-demand session to learn three strate

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  • Demand Gen Report: Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

    Demand Gen Report: Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

    Fourth Annual OpsStars Event Shows Significant Growth; Highlights Ops Leaders In Inaugural Award Program

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  • DMN: Triggers for RevOps

    DMN: Triggers for RevOps

    What are the driving forces behind this emerging category?

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  • DMN Podcast: Franco Anzini says RevOps is coming, like it or not

    DMN Podcast: Franco Anzini says RevOps is coming, like it or not

    RevOps is coming, like it or not

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  • DMN Podcast: Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

    DMN Podcast: Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

    Hilary Headlee of Zoom talks about alignment outside a strict RevOps structure

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  • DMN Podcast: Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

    DMN Podcast: Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

    Dan Carpenter of Carbon Black on the necessity of RevOps in a fast-moving market

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  • DMN Podcast: Jake Randall explains how Okta was always doing RevOps, before it was even called that

    DMN Podcast: Jake Randall explains how Okta was always doing RevOps, before it was even called that

    Jake Randall explains how Okta was always doing RevOps, before it was even called that

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  • Pardot Blog: Revenue Operations - The New Model for Accelerated Go-to-Market Execution

    Pardot Blog: Revenue Operations - The New Model for Accelerated Go-to-Market Execution

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  • Business Insider: Women In Revenue Celebrates First Anniversary and Rapidly Growing Membership Base

    Business Insider: Women In Revenue Celebrates First Anniversary and Rapidly Growing Membership Base

    Women In Revenue, a non-profit focused on empowering women leaders in sales and marketing professions, today announced it is celebrating its one-year anniversary and has grown to nearly 1000 members.

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  • MarTech Advisor: LeanData To Host OpsStars 2019 for Revenue Operations Professionals

    MarTech Advisor: LeanData To Host OpsStars 2019 for Revenue Operations Professionals

    LeanData will also debut its inaugural OpsStars Awards program at this year's event to celebrate key leaders and contributors in the operations community.

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  • Demand Gen Report: 5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

    Demand Gen Report: 5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

    Since we are a few weeks away from this year’s event, here are five reasons we are counting down the days to this year’s OpsStars event.

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  • Demand Gen Report: Okta Achieves 50%+ YoY Revenue Growth Through Operational Alignment

    Demand Gen Report: Okta Achieves 50%+ YoY Revenue Growth Through Operational Alignment

    Jake Randall, Area Director, North Central for Okta. Randall led his team to remove silos between the organizations and unify Okta’s go-to-market strategy, execution and measurement.

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  • Demand Gen Report: Transforming the Revenue Engine at Carbon Black

    Demand Gen Report: Transforming the Revenue Engine at Carbon Black

    Led by Daniel Carpenter, SVP of Revenue Excellence & Operations, the team transformed its revenue engine by realigning into a RevOps structure on a strategic, organizational and operational level.

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  • Demand Gen Report: A Tale of Two RevOps Journeys

    Demand Gen Report: A Tale of Two RevOps Journeys

    How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

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