Resource Center
What’s New With LeanData: Product Edition | November 2025
Explore LeanData’s latest updates across Buying Groups, Orchestration, and BookIt—built to power Intelligent GTM Orchestration and efficient growth.
Customer Spotlight: edX Enterprise
Get an inside look at how edX Enterprise transformed their GTM operations from a single routing solution into lifecycle-wide automation engine.
Building a Connected GTM Motion With LeanData
At ReVolt Demo Day, LeanData’s Mike Madsen and Rob Deutsche showed how Intelligent GTM Orchestration helps revenue teams connect buyer signals, automate actions, and align marketing, sales, and RevOps.
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.
What’s New With LeanData: Product Edition | August 2025
Watch as the LeanData Product team walks through the latest updates to the Revenue Orchestration Platform and BookIt in What’s New With LeanData: Product Edition
LeanData Customer Spotlight: Palo Alto Networks
Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
LeanData Customer Spotlight: ChowNow
Get an inside look at how ChowNow uses LeanData to accelerate every step of the customer journey – from rapid lead response to efficient customer onboarding.
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.
Marketing Profs Demo Day: Buying groups Edition demo with LeanData
In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Driving Revenue with Buying Groups: LeanData Demo Day
Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.



