Relive the magic of the virtual event

OpsStars is the only event dedicated to operations and revenue-generating professionals. This year’s two-day virtual event focused on the rise of operations and the increasing importance of operations to implement complex go-to-market strategies, align revenue teams, and drive organizational growth.

  • Keynote: The Need for Speed: Eight Essential GTM Strategies for 202157:23

    Keynote: The Need for Speed: Eight Essential GTM Strategies for 2021

    Join Craig Rosenberg, Chief Analyst at TOPO, as he presents the key innovations heading into 2021 that will be required to drive lasting revenue growth.

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  • Keynote: The Rise of Ops: Superhero of the Modern Revenue Engine41:36

    Keynote: The Rise of Ops: Superhero of the Modern Revenue Engine

    Join LeanData CEO Evan Liang as he examines the past, present and future of Operations.

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  • 2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

    2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

    This collection highlights the stories of all eight 2020 OpsStars Awards winners. Learn how they uniquely identified opportunities and solved challenges to find success.

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  • Session: Scaling Lead Management to Meet an Unprecedented Time28:02

    Session: Scaling Lead Management to Meet an Unprecedented Time

    Hear from the Zoom operations team on how they scaled lead-management systems and processes with the speed and agility needed to keep up with business demand and growth at this unprecedented rate?

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  • Panel: Tips & Tricks from Everyday Ops Heroes!27:51

    Panel: Tips & Tricks from Everyday Ops Heroes!

    Join this panel discussion for an open and honest discussion about the challenges these leading practitioners have faced and how they overcame them using industry best practices.

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  • Session: DocuSign Keeps Vital Businesses Moving Forward with High-Velocity Lead Response Strategy23:53

    Session: DocuSign Keeps Vital Businesses Moving Forward with High-Velocity Lead Response Strategy

    Hear from DocuSign's go-to-market operations team who built a highly scalable, flexible, and “built for speed” lead management engine powering the company’s rapid response to incoming requests.

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  • Session: Accessing Insight Across the Buyer Journey to Maximize Marketing Influence28:46

    Session: Accessing Insight Across the Buyer Journey to Maximize Marketing Influence

    Hear from Lauren Smith how she drove a cultural shift at Limelight, improving campaign optimization, and building trust across functions.

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  • Panel: What Emerging Leaders in Revenue Can Do to Attract, Retain and Support a Diverse Workforce27:26

    Panel: What Emerging Leaders in Revenue Can Do to Attract, Retain and Support a Diverse Workforce

    Join this panel discussion for an open and honest discussion about tackling racism and bias in the workplace.

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  • Session: Using Leading Indicators to Transform Sales Strategy and Coaching at New Relic29:59

    Session: Using Leading Indicators to Transform Sales Strategy and Coaching at New Relic

    Learn how Diane and her team are partnering with People.ai to get ahead of their competition using leading indicators to accelerate predictable pipeline build, conversion and ultimately revenue growth

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  • Session: Hit Your Number: How Data Improves Your Go-to-Market Process28:53

    Session: Hit Your Number: How Data Improves Your Go-to-Market Process

    Learn what key data points to focus on when finding your next best prospect

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  • Session: Bringing Science to the Art of Forecasting with Deal Level & Rep-Level Engagement Data26:41

    Session: Bringing Science to the Art of Forecasting with Deal Level & Rep-Level Engagement Data

    Learn how you can supercharge your forecasting process in 2021.

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  • Session: How to Operationalize the Sales & Marketing Relationship to Turbocharge Your Lead Engagement Strategy24:24

    Session: How to Operationalize the Sales & Marketing Relationship to Turbocharge Your Lead Engagement Strategy

    Learn how to build a coordinated nurture strategy and how AI-powered tools can help drive automation without sacrificing personalization.

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  • Session: From Interrogation to Inspiration: Adapting the Fitness Tech Model to Raise the Bar on Sales Perform29:58

    Session: From Interrogation to Inspiration: Adapting the Fitness Tech Model to Raise the Bar on Sales Perform

    Join renowned Revenue Operations experts Dana Therrien and Scott Forrey to learn how cutting-edge fitness technologies influenced them personally.

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  • Session: A Case Study in Identifying, Prioritizing and Operationalizing the Right Buyers22:41

    Session: A Case Study in Identifying, Prioritizing and Operationalizing the Right Buyers

    Learn how to identify, prioritize, and operationalize the right buyers.

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  • Session: Data Integrity: Best Practices in B2B Data Management25:04

    Session: Data Integrity: Best Practices in B2B Data Management

    Join Drew Keenan as he shares learnings from Jama’s journey to develop a single source of truth for customer data, enabling them to increase confidence and trust across sales and marketing teams.

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  • Session: What Can Moneyball Teach Us About Sales Planning?27:26

    Session: What Can Moneyball Teach Us About Sales Planning?

    Learn why rev ops professionals should use Moneyball concepts when it comes to sales planning.

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  • Session: Cracking the Measurement Code29:44

    Session: Cracking the Measurement Code

    Learn how programs drive engagement across your key accounts, how accounts are progressing, and when sales should act.

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  • Session: How to Build a Business Case for a Data Management Initiative30:00

    Session: How to Build a Business Case for a Data Management Initiative

    Join Josh Ren (Netskope) and Allen Pogorzelsk (Openprise) as they share the key areas where a data management program can amplify the impact of every RevOps person, process, and technology.

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  • Session: What Is the “Conversational” Movement and How Does It Impact Revenue?27:42

    Session: What Is the “Conversational” Movement and How Does It Impact Revenue?

    Hear real-life real examples of using conversational marketing to move from old-school gated content to real-time, meaningful conversations with qualified buyers.

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  • Article: How The Zoom Ops Team Adapted To The Growing Demand For Virtual Meetings

    Article: How The Zoom Ops Team Adapted To The Growing Demand For Virtual Meetings

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