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Session: A Case Study in Identifying, Prioritizing and Operationalizing the Right Buyers

October 14, 2020

Kirsten Markson, Go-To-Market Practice Lead, LeadMD
Pam Goodwin, Senior Director, Customer Acquisition Marketing, Workhuman 

We all want to clone our best buyers, but this task is often fraught with complexity as internal bias and past performance dictate perceptions. Perhaps there’s a large piece of the market that’d be perfect, you just haven’t discovered it yet. This is where true buyer intelligence can make the difference. Join us and our client, Workhuman, where we’ll share their approach to getting smarter about finding the right buyers.

In this session, you’ll learn:

  • Approaches to collecting buyer intelligence and how Workhuman tackled it
  • Key insights in prioritization and operationalization
  • How to create effective communication assets for executives and feet on the street
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