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Session: Cracking the Measurement Code

Kory Geyer, Sr. Director of Revenue Operations, 6sense
Rauli Garcia, VP of Strategic Marketing, Sage Intacct

Are you ready to finally crack the code on marketing measurement?

One of the most elusive parts of marketing is measuring success — understanding how programs drive engagement across key accounts, how accounts are progressing, and, when sales should act. Learn why attribution, MQLs, and CTRs just won’t cut it anymore and how to pivot to new operational metrics related to account-based everything.

So, set your attribution models and MQL reports aside, and pull up a seat at the revenue operations table. Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard. You’ll learn how to:

  • Align sales, marketing, and finance on the biggest indicators of what’s driving revenue
  • Use engagement to understand buying team behavior — where, why, and how engagement is trending in key accounts
  • Forego MQLs and SQLs for qualified accounts to increase conversion rates and average deal sizes
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