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Session: Data Integrity: Best Practices in B2B Data Management

November 30, -0001

Drew Keenan, Director Business Intelligence & Sales Operations, Jama Software

Jama Software provides the leading development platform for building complex products and integrated systems. Jama sells software across various industries, and understanding how each of these industries and markets are different is key to their success in maximizing customer acquisition and revenue growth.

Join Drew Keenan, Director of Business Intelligence and Sales Operations, who will share learnings from Jama’s journey to develop a single source of truth for customer data, enabling them to increase confidence and trust across sales and marketing teams through improved data quality.

Key takeaways:

  • How to identify the best opportunities from your target accounts based on a complete view of your customers and their related entities
  • How to align marketing and sales around a “single source of data truth” that fuels revenue growth
  • How to measure success of account-based targeted marketing
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