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Session: Hit Your Number: How Data Improves Your Go-to-Market Process

Scott Sutton, VP of RevOps, ZoomInfo

Is data a key driver in your go-to-market process? Hint: It should be. How much do you lean on data intelligence to maximize your prospect and customer journeys? New data improvements and implementations can elevate your business from great to elite.

In this session, you’ll learn:

  • How to fuel your go-to-market strategy with the right data
  • How to effectively measure the value of your data and align it to business growth
  • What key data points to focus on when finding your next best prospect
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