Session: How to Operationalize the Sales & Marketing Relationship to Turbocharge Your Lead Engagement Strategy

Join Craig Rosenberg, Chief Analyst at TOPO, as he presents the key innovations heading into 2021 that will be required to drive lasting revenue growth.

Join LeanData CEO Evan Liang as he examines the past, present and future of Operations.

Hear from the Zoom operations team on how they scaled lead-management systems and processes with the speed and agility needed to keep up with business demand and growth at this unprecedented rate?

Join this panel discussion for an open and honest discussion about the challenges these leading practitioners have faced and how they overcame them using industry best practices.

Hear from DocuSign's go-to-market operations team who built a highly scalable, flexible, and “built for speed” lead management engine powering the company’s rapid response to incoming requests.

Hear from Lauren Smith how she drove a cultural shift at Limelight, improving campaign optimization, and building trust across functions.

Join this panel discussion for an open and honest discussion about tackling racism and bias in the workplace.

Learn how Diane and her team are partnering with People.ai to get ahead of their competition using leading indicators to accelerate predictable pipeline build, conversion and ultimately revenue growth

Learn what key data points to focus on when finding your next best prospect

Learn how you can supercharge your forecasting process in 2021.

Join renowned Revenue Operations experts Dana Therrien and Scott Forrey to learn how cutting-edge fitness technologies influenced them personally.

Learn how to identify, prioritize, and operationalize the right buyers.

Join Drew Keenan as he shares learnings from Jama’s journey to develop a single source of truth for customer data, enabling them to increase confidence and trust across sales and marketing teams.

Learn why rev ops professionals should use Moneyball concepts when it comes to sales planning.

Learn how programs drive engagement across your key accounts, how accounts are progressing, and when sales should act.

Join Josh Ren (Netskope) and Allen Pogorzelsk (Openprise) as they share the key areas where a data management program can amplify the impact of every RevOps person, process, and technology.

Hear real-life real examples of using conversational marketing to move from old-school gated content to real-time, meaningful conversations with qualified buyers.