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Session: How to Operationalize the Sales & Marketing Relationship to Turbocharge Your Lead Engagement Strategy

Amanda DePaul, Sr. Director, Demand Gen & Integrated Marketing, Conversica 

Traditionally, generating quality lead engagement is a task that has fallen squarely on Marketing’s shoulders – Marketing generates the lead, nurtures it until it’s deemed warm, and hands it off to Sales. But the times have changed: it’s becoming more crucial for Sales and Marketing to share that responsibility by way of a hyper-coordinated, personalized nurture effort, earlier in the buyer’s journey.   

This session will cover practical tips for building a coordinated nurture strategy and how AI-powered tools can help drive automation without sacrificing personalization. You’ll learn:

  • Why it’s beneficial to involve Sales earlier in the nurture process
  • How to leverage Sales without burdening them with manual work
  • Tips for how to build your nurture program operationally
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