Speed to lead - aka, your lead response time - is critical to your go-to-market success (GTM). All things being equal; and yes, that can be a stretch in some marketplaces, your speed in successfully engaging a prospect is often the difference between closed/one and closed/lost.
Consider this speed to lead statistic: 78 percent of customers buy from the company that responds to their inquiry first (Lead Connect).
You have two levers to affect speed to lead: 1) lead processing time, and 2) representative response time. Automated lead management solutions like LeanData Routing can empower the optimization of both.
In this one page solution brief, learn how LeanData can help you improve your representative response time.
