Solution Brief

The Cost of Poor Lead-to-Account Matching

The downstream impact of poor matching is often more significant that we imagine. It slows down our sales cycle, causes us to lose deals to competition or even inaction and negatively impacts our marketing efforts. 

Find out more about the consequences of poor matching in this data sheet as well as how LeanData can help you resolve them. 

Tags
  • Lead Management
  • Lead-to-Account Matching
  • Operations
About the Author
Ray Hartjen

Related Resources

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Video
Field-Specific Merging Preferences with Cloudingo

Combine LeanData's matching capabilities and FlowBuilder interface with the fine-grained merging capabilities of Cloudingo using the Cloudingo Merge Lead Integration Node in FlowBuilder. Here’s one example of merging two leads with different preferences for different fields.