6sense Increases Pipeline by 60% Using LeanData

April 3, 2020 Ashley Ward

6sense, an Account Engagement Platform, was using their own technology to dynamically generate a high volume of in-market accounts, but was lacking a way to dynamically change territories based upon new customer and prospect opportunities. As a result, they found that 60% of the in-market opportunities for accounts were being thrown on the floor.

Now using LeanData, accounts are automatically matched, routed, timestamped and reps begin working on new opportunities that weren't fixed within their planned territories. Since using LeanData with 6sense, they have seen a 60% increase in pipeline generated per month. 

"I LOVE LeanData. It has been so transformational for us.

In adopting this process, we've seen a 60% increase in pipeline generated per month by putting these two technologies together. It's been a complete game changer."

- Latane Conant, CMO

About the Author

Ashley Ward

Ashley heads Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work.

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