To Jeremie Audran, Senior Director of Marketing Operations at Hitachi Vantara, Revenue Operations is the nerve center of the enterprise. Everything flows through operations. Hitachi Vantara uses LeanData to better understand their own sales and marketing data. LeanData Routing automatically routes leads to the correct sales reps and removes that burden from sales and marketing Ops. Attribution allows them to prove the impact of marketing, with one common definition across the entire enterprise.
“The biggest thing I would say to someone not using LeanData: You’re missing out"
- Jeremie Audran, Senior Director of Marketing Operations
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