Daniel Gaugler | CMO, PFL
The automation and scale of marketing technologies these days can make it challenging to add the human touch into most B2B marketing strategies. Luckily with ABM, things are different! Doing ABM correctly requires targeted messaging, personalization, and human-to-human outreach. Best practices on how to infuse human interactions into the customer journey and authentically connect with your buyers.
2:08Find out why OpsStars is THE event to be at if you want to know more about the field of operations from industry professionals themselves.
2:57Missed OpsStars 2018? Fret not, as this episode of PiLights by Digital Pi covers all major highlights from OpsStars 2018. Watch now to join in on the OpsStars experience today!
1:21There's no better place to be than at OpsStars if you're into sales and marketing roles! Find out what OpsStars 2017 is all about in our exclusive promotional video.
35:54How do we restore justice to B2B sales and marketers once and for all? Join Nate Skinner, Salesforce Pardot, as we crack the code on one of the most long-standing cold cases of all time.
31:42This nuts and bolts session will unbox for you the strategies, technologies, and processes for implementing and maintaining a fully-functional ABM program across sales and marketing.
33:39In this keynote, Dana will outline the new three-phase approach for sales and marketing planning approach to growing revenue for their organization.
29:43This session will give you a framework to share with sales, the c-suite, and your board, highlighting what you're doing to support the strategy, and tools you can use to enable your vision.
34:07In this presentation, TOPO Chief Analyst Craig Rosenberg, will walk through the key pillars of customer-centricity and provide specific information on how to transform now.
27:22During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile.
22:42Kevin Vanes, VP of Sales at Sigstr, has tackled territory carving and will share how he fit Ideal Customer Profile (ICP) criteria into into the design to equalize the outbound sales playing field.
27:57Panelists will discuss leveraging both firmographic information and company 'signals' to ensure they are reaching out to buyers at the right time.
46:04Join Doug Pepper, Christopher Cabrera, and Godard Abel to learn about how they scaled their go-to-market strategies to grow their respective businesses that ultimately lead to successful exits.
14:34In this session, you'll hear from Katie Holmgren, Senior Manager, Marketing Operations at Pitney Bowes, on their journey to optimizing web forms for GDPR compliance.
31:20Learn the 7 components of revenue operations success in B2B, including the strategy, alignment, and technology components necessary to create a predictable and scalable sales pipeline engine.
31:43Learn how dynamic revenue teams future-proof their data infrastructure, automate the discovery of ever-growing addressable markets, and align ABM and prospecting efforts.
25:48Learn how to translate complicated data into proposed action plans in this on-demand session.
30:02Learn how Glint implemented an effective budget constrained ABM tech stack and strategy to ramp pipeline growth by customizing SalesForce and leveraging LeanData.
29:33Learn how to maximize your compensation spend to drive the right behaviors.
28:50ABM requires a shift in your sales processes to better engage the humans in your target accounts. Todd will share how he transformed the Terminus sales organization to achieve incredible ABM results.
30:27Join an expert rev ops panel to learn how they develop growth strategy by operationalizing the sales, marketing, customer success, and finance functions of their companies.
