Three Phases: The New Approach for Sales and Marketing Planning

Find out why OpsStars is THE event to be at if you want to know more about the field of operations from industry professionals themselves.

How do we restore justice to B2B sales and marketers once and for all? Join Nate Skinner, Salesforce Pardot, as we crack the code on one of the most long-standing cold cases of all time.

This session will give you a framework to share with sales, the c-suite, and your board, highlighting what you're doing to support the strategy, and tools you can use to enable your vision.

In this presentation, TOPO Chief Analyst Craig Rosenberg, will walk through the key pillars of customer-centricity and provide specific information on how to transform now.

During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile.

Kevin Vanes, VP of Sales at Sigstr, has tackled territory carving and will share how he fit Ideal Customer Profile (ICP) criteria into into the design to equalize the outbound sales playing field.

Learn from PFL about best practices on how to infuse human interactions into the customer journey and authentically connect with your buyers.

Panelists will discuss leveraging both firmographic information and company 'signals' to ensure they are reaching out to buyers at the right time.

Join Doug Pepper, Christopher Cabrera, and Godard Abel to learn about how they scaled their go-to-market strategies to grow their respective businesses that ultimately lead to successful exits.

In this session, you'll hear from Katie Holmgren, Senior Manager, Marketing Operations at Pitney Bowes, on their journey to optimizing web forms for GDPR compliance.

Learn the 7 components of revenue operations success in B2B, including the strategy, alignment, and technology components necessary to create a predictable and scalable sales pipeline engine.

Learn how dynamic revenue teams future-proof their data infrastructure, automate the discovery of ever-growing addressable markets, and align ABM and prospecting efforts.

Learn how to translate complicated data into proposed action plans in this on-demand session.

Learn how Glint implemented an effective budget constrained ABM tech stack and strategy to ramp pipeline growth by customizing SalesForce and leveraging LeanData.

ABM requires a shift in your sales processes to better engage the humans in your target accounts. Todd will share how he transformed the Terminus sales organization to achieve incredible ABM results.

Join an expert rev ops panel to learn how they develop growth strategy by operationalizing the sales, marketing, customer success, and finance functions of their companies.