Customer-centricity is generating plenty of buzz right now, and it’s well deserved. Every industry has standout examples of companies who’ve achieved consistent revenue growth as a result of being customer focused.Customer-centricity in a sales department is a consequence of understanding client’s needs and helping achieve desired outcomes. In the age of the customer, sales leaders goals need to extend beyond bookings to fostering life-long loyalty.
This presentation will cover:
- How customer insights and models like Share of Wallet and Customer Lifetime Value can inform the sales focus.
- Using Behavioral Segmentation to inform customer interaction strategies.
- Value-proposition led selling approach to get the client set up for success and ready to buy more.
Chief Customer Officer
Chief Sales Officer