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For the Love of Customers: How Customer-Centricity is Transforming Selling

December 2, 2019

Customer-centricity is generating plenty of buzz right now, and it’s well deserved. Every industry has standout examples of companies who’ve achieved consistent revenue growth as a result of being customer focused.Customer-centricity in a sales department is a consequence of understanding client’s needs and helping achieve desired outcomes. In the age of the customer, sales leaders goals need to extend beyond bookings to fostering life-long loyalty.


This presentation will cover:

  • How customer insights and models like Share of Wallet and Customer Lifetime Value can inform the sales focus.
  • Using Behavioral Segmentation to inform customer interaction strategies.
  • Value-proposition led selling approach to get the client set up for success and ready to buy more. 

Rachael McBrearty
Chief Customer Officer

Bryan Hamblin
Chief Sales Officer

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