Today’s lead models are siloed – designed for individual go-to-market approaches, generally defined by Marketing. Your teams sell in multiple ways, with Marketing, Sales, and Revenue Operations all involved at different stages.The Measurable Lead Model is shared across go-to-market efforts, all revenue impacting teams, and every hand-off in between.
Speaker:
Marko Savic
Founder and CEO
FunnelCake
48:14In this session, we will take a deeper dive into the Revenue Ops journey. Where are we now? What's the right course for your organization? What are some key mile markers we should look for in 2020?
48:16In this presentation, Laura Ramos, Forrester VP and principal analyst, will share the latest findings from Forrester’s research into ABM practices and its business impact.
50:59Join LeanData's CEO Evan Liang as he leads a discussion with two Revenue Operations pioneers: Jake Randall from Okta and Daniel Carpenter from Carbon Black.
29:11Join Nate Skinner, VP of Product Marketing at Salesforce, as he dives into the 3 trends shaping the future of Revenue Marketing: data integrity, conversational marketing, and account-based marketing.
57:04In this presentation, Engagio shares some top lessons learned in the last 4 years, dives into results from our 2019 ABM Market Research Report and finishes with a look at what the future hold for ABM.
55:15Brett Culp inspires audiences to engage in a passionate, meaningful mission that leaves a positive impact on the world and ignites the heroic spirit.
47:18Learn how to achieve game results and gain insights on the latest ways to plan, align and leverage data and AI, to unleash the potential of your sales organization.
27:38Learn how to hyper personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics.
27:04Hear from Jerry Bonura, Principal from TwentyPine about how he has navigated the path to ensuring companies’ success in attracting, hiring and retaining the right Rev Ops talent.
16:41Sara McNamara, Sr. Marketing Operations Manager, will take us through MOPS restructuring at Cloudera and what Cloudera is doing now.
25:34Hear from Ernesto Castillo, Director of Sales Development with Blueshift, about how he is leading best-in-class SDR teams and his success with SDR at Adobe and Marketo.
29:15Leveraging operational strategies, Angela Earl and Brian Schoeneman will show you how this tactic can be efficient, scalable and trackable.
11:34Hear from Revenue Operations expert, Kate Cindric Federhar, about the path she took and what she recommends to others on this journey.
34:20Join this session to hear how IHS Markit uses Intelligent Virtual Assistants to scale their Marketing, Sales, and Customer Success teams to deploy an end-to-end customer lifecycle experience.
23:11Learn key operational activities you’ll need to set a strong foundation for your next stage of growth including Salesforce setup.
29:21Hear from leading automation companies talk through their tips and tricks to get that revenue flowing.
26:10Who, where, when and what content? Learn how intent data can maximize your campaign and program investments to achieve higher success and ROI.
26:59Hear about how top SDR KPIs, such as the number of touches to connection, touches over time to connection, and touches to held appointments, drive up rep productivity at leading companies.
38:10Join Randy and discover first hand how to create content experiences that fuel your demand generation programs.
