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MQL SQL WTF?

Today’s lead models are siloed – designed for individual go-to-market approaches, generally defined by Marketing. Your teams sell in multiple ways, with Marketing, Sales, and Revenue Operations all involved at different stages.The Measurable Lead Model is shared across go-to-market efforts, all revenue impacting teams, and every hand-off in between. 

Speaker:
Marko Savic
Founder and CEO
FunnelCake

Previous Video
Dials, touches, appointments..oh my!: SDR Productivity and Measurements
Dials, touches, appointments..oh my!: SDR Productivity and Measurements

Hear about how top SDR KPIs, such as the number of touches to connection, touches over time to connection, ...

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Accelerate the Buyer Journey
Accelerate the Buyer Journey

Join Randy and discover first hand how to create content experiences that fuel your demand generation progr...

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