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The Future of Account Based Marketing

December 3, 2019

It’s an exciting time to be in B2B Sales and Marketing. The market is evolving faster than ever before, and one thing is becoming abundantly clear – ABM is here to stay. As an ABM technology company and a revenue team whose major go-to-market strategy includes ABM, we’ve learned a ton over the years. On top of that, Engagio teamed up with Salesforce Pardot to survey 500 business leaders to get insights into what’s working and what’s not when it comes to ABM. In this presentation, we’ll look at some of our top lessons learned in the last 4 years, we’ll dive into results from our 2019 ABM Market Research Report, and we’ll finish with a look at what the future hold for ABM.

Speaker

Jon Miller
CEO & Co-founder
Engagio

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