OPENING KEYNOTE - Electricity and Flow: The Future of Customer Experience

In a hyper-connected, distributed and digital economy, improving the stakeholder experience will require new design thinking based on the principles of flow. To reach optimal flow – an environment characterized by minimal friction and value creation at the speed of need – businesses must embrace artificial intelligence (AI). The new currencies that matter most in a decentralized and digital-first economy are speed, personalization and intelligence at scale.

In his opening keynote at OpsStars 2021, Afshar describes the importance of AI – business electricity for the new normal – and how it can be leveraged to deliver a better stakeholder experience using the modern principles of flow design.

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