As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due to COVID-19. To grow during these times, revenue teams must make the most of every potential customer. Now is the time to maximize what’s possible from leads - an increasingly scarce and valuable resource.
Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy. You’ll discover how leading companies like Okta, Pure Storage and Kaltura are operating in today’s new normal as well as learn essential lead management strategies to:
- Unite and cleanse data with lead routing and matching
- See the entire account journey with account-centric sales and marketing metrics
- Understand what’s working and what’s not with marketing attribution