TOPO Marketing Technology Report 2019

Changing B2B buyers and their new buying journeys are making post go-to-market models obsolete, requiring Sales and Marketing functions to realign to succeed in the new era.

Build versus buy is a dilemma for revenue teams and IT as they build a tech stack to empower their GTM motions. Discover the key decision points to evaluate to make the best tech stack decisions.

In deploying LeanData's industry-leading solutions, there are a variety of ways of getting started, each with LeanData's recognized "white glove" treatment. Learn more about your deployment options.

Automated scheduling software enhances buyers' customer experience, empowering them to immediately select a meeting time and facilitate their buying journey on their own terms.

This ebook provides an in-depth examination of speed to lead, how it impacts success in the marketplace, and specific process and performance recommendations for optimization.

Learn the 7 key steps to take to build a winning ABM strategy, a multi-functional growth initiative where customer accounts are engaged as a market of one.

Sales territory planning and sales territory management are foundational pillars of every successful Sales team. Learn the keys to sales territory management to keep your revenue team on track.

Successful sales territory management begins with effective sales territory planning. Use this easy-to-follow infographic from LeanData to create & execute upon your own winning sales territory plan.

LeanData, in partnership with Salesforce and RevOps Squared conducted research throughout June and July, 2022 to benchmark the State of Lead Management across the Telco industry.

LeanData, in collaboration with Atrium, Clearbit, Modern Sales Pros and RevOps Squared, conducted research throughout July and August, 2022 to benchmark inbound & outbound pipeline performance.

As a function, Operations — Sales Ops, Marketing Ops & RevOps — had a much different perspective on the 2022 State of B2B Lead Management than other functions on the revenue team.

Automated scheduling software allows individuals and groups of users to determine the best time to schedule a meeting together. Use this buyer's guide to pick the best solution for your needs.

The 2022 State of Lead Management compiles data from over 1,700 sales, marketing and operations professionals to deliver insights on the best practices for revenue orchestration and driving growth.

Proper revenue orchestration requires routing leads and other Salesforce objects to the right rep at the right time, each & every time. Use this Buyer's Guide to select your best automated solution.

Integrating automated solutions into your sales stack can greatly aid speed to lead, or your lead response time, delivering a better customer experience and empowering your team to win more deals.

An organization or team who has developed world-class buyer experience.

An individual, team or organization that has led a digital transformation initiative, introducing digital technology into an area of the business, changing how you operate and deliver value.

This award recognizes one operations team and its standout ability to help an organization nimbly pivot to successfully meet new market realities.