×

Register to access!

First Name
Last Name
Company
Country
State
Province
Email Opt In
Thank you!
Error - something went wrong!

Session: A Case Study in Identifying, Prioritizing and Operationalizing the Right Buyers

October 14, 2020

Kirsten Markson, Go-To-Market Practice Lead, LeadMD
Pam Goodwin, Senior Director, Customer Acquisition Marketing, Workhuman 

We all want to clone our best buyers, but this task is often fraught with complexity as internal bias and past performance dictate perceptions. Perhaps there’s a large piece of the market that’d be perfect, you just haven’t discovered it yet. This is where true buyer intelligence can make the difference. Join us and our client, Workhuman, where we’ll share their approach to getting smarter about finding the right buyers.

In this session, you’ll learn:

  • Approaches to collecting buyer intelligence and how Workhuman tackled it
  • Key insights in prioritization and operationalization
  • How to create effective communication assets for executives and feet on the street
Previous Video
Session: From Interrogation to Inspiration: Adapting the Fitness Tech Model to Raise the Bar on Sales Perform
Session: From Interrogation to Inspiration: Adapting the Fitness Tech Model to Raise the Bar on Sales Perform

Join renowned Revenue Operations experts Dana Therrien and Scott Forrey to learn how cutting-edge fitness t...

Next Video
Session: Accessing Insight Across the Buyer Journey to Maximize Marketing Influence
Session: Accessing Insight Across the Buyer Journey to Maximize Marketing Influence

Hear from Lauren Smith how she drove a cultural shift at Limelight, improving campaign optimization, and bu...