The Marketing Scorecard: What Metrics Matter

December 2, 2019

What are the industry baselines are for metrics that matter across key marketing channels? What information do you need to baseline to gauge for improvements? What are some actions your organization can take to improve metrics - programs, data quality, better investments? Learn about how to construct a marketing scorecard and take it back to the ranch with you.

Speaker
Pat Oldenburg
Vice President, Demand Marketing and Operations
ServiceMax

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